They deserve to let their customers know that they are the best choice for what they are looking for.
Because that’s the key that will open the door of success. And that’s why after all you started a business and work hard day by day, isn’t it?
They deserve to let their customers know that they are the best choice for what they are looking for.
Because that’s the key that will open the door of success. And that’s why after all you started a business and work hard day by day, isn’t it?
Tell me, what’s the point of having an amazing product or a life-changing service if your customers are not aware of it or don’t understand its true value?
Every day I come across brands and businesses that have a great product, but their website or social media channels fail to communicate it.
They are full of empty words and clichés that cause nothing but indifference in their customers, because they sound like everyone else, and lack personality.
And do you know what’s the worst part? Sometimes, they don’t even know it!
Did you know that more often than not, what you want to tell your customers is not what they want to hear? That’s why probably you are not causing any impact.
Noemí Rivera
I’m passionate about words and brands, and I’ve been working in online marketing and communication for over 10 years.
I specialise in persuasive writing, commonly known as copywriting, one of the most exciting and rewarding disciplines within marketing.
I’m sure you will agree that it’s extremely frustrating when you are trying to say something important and nobody listens.
I was feeling the same while I was working as a digital marketing executive for different agencies and companies throughout my career, since 2010.
I would send those newsletters, those Facebook posts, those blog posts. And more often than not, the echo of them would bounce back on the screen of my laptop, like a boomerang.
The truth is that there is an insane digital noise all around us, with lots of brands shouting and competing to attract customers’ attention and, what’s worse is, most of them have very similar messages.
So, as you can imagine, creating your message and putting it out there is not enough. Not only that, but it’s also an insane waste of time, energy and money.
Every brand faces these 4 challenges when trying to sell to their potential customers:
So I resolved to find a way to get the attention of my customers.
And that’s how I started into persuasive writing or copywriting.
I started getting training from the best ones in the field, reading their books, listening to their podcasts, watching videos, observing what the most successful brands were doing, and, above all, I started practising.
And practising. And practising. Till I started seeing the results I wanted: clients knocking on my business’s and my first clients’ business’s doors. Finally!
It is incredible how much we can achieve by only using words. The right words. Targeted at the right people.
At this point, you might be wondering why I chose a robin for my brand.
Well, there’s always a story behind the name or the image of every brand; if you have one, for sure you know what I’m talking about.
So, this is the story behind The Marketing Robin:
I was born and raised in the Basque Country (north of Spain) and as in every culture, we also have our myths.
One of them is that whenever you see a robin (txantxangorri in the Basque language), you will have good luck for the rest of the day. Or at least, that’s what my mum used to tell me when I was a child.
So I chose a robin because I want to bring the good vibes of this beautiful bird to my work and my clients, so that when they achieve the results they desire, they can say, “‘good job a robin came our way!”
Also, those how know me well know that I love birds.
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Remember, your messages are what will differentiate you from your competitors. Over 95% of the purchases are driven by our emotions rather than by our reasoning*. And words have that secret power to touch your customers’ hearts.
* According to Gerald Zaltman, professor at Harvard University
