I’m sure you will agree that it’s extremely frustrating when you are trying to say something important and nobody listens.
I was feeling the same while I was working as a digital marketing executive for different agencies and companies throughout my career, since 2010.
I would send those newsletters, those Facebook posts, those blog posts. And more often than not, the echo of them would bounce back on the screen of my laptop, like a boomerang.
The truth is that there is an insane digital noise all around us, with lots of brands shouting and competing to attract customers’ attention and, what’s worse is, most of them have very similar messages.
So, as you can imagine, creating your message and putting it out there is not enough. Not only that, but it’s also an insane waste of time, energy and money.
Every brand faces these 4 challenges when trying to sell to their potential customers: