CONTENT MARKETING | STORYTELLING

Build loyalty among your customers and gain trust through the content that they will enjoy consuming

Sell without selling. Because when you help, educate and inspire your customers through valuable content, you create a bond that has a direct impact on your sales.

"CONTENT IS KING", bILL GATES, 1996

Would you watch a TV channel that only broadcasts adverts?

I’m sure you wouldn’t. You watch TV to entertain yourself, discover new things or learn something new.

And sometimes, you watch adverts between the breaks, and can get inspired to buy the stuff you’re interested in (unless you change the channel).

Then, why should your customers pay attention to you on social media if you are only talking about the stuff you sell and what your company does?

The human brain loves stories

There's nothing more powerful than a good story to hook your audience

The key to building a solid and loyal audience that will eventually become customers, is delivering valuable and relevant content that they will be looking forward to consuming.

In simple words, you just need to care about your customers, like you care about your friends and family. And, yes, once in a while, it’s ok to promote your stuff and your brand. It’s all about balance.

This requires time, dedication, and specially, consistency. And because I know you are a busy person and content creation (the good stuff) is something you constantly procrastinate on, I’m here to help you out with this.

Content marketing RESULTS

What results can you expect from a good content marketing strategy?

Content marketing does not give instant results, it’s a long-term work, like a friendship, and it requires consistency. You sow good seeds in fertile soil, and in some month’s time, you will have a beautiful garden full of fruits:

Your brand will be established as an expert and the authority
Your customers will trust you more
You will experience a better brand awareness and recognition
You will connect more with your audience and have more conversations
The traffic of your website will traffic to your website and better SEO results
You will get more quality leads
You will have higher conversion rates
Customers will be more loyal to your brand
Your business will thrive

Because content is important

“Marketing is telling the world you’re a rock star. Content Marketing is showing the world you are one.”

– Robert Rose

“Content builds relationships. Relationships are built on trust. Trust drives revenue.”

– Andrew Davis

“Content marketing is the gap between what brands produce and what consumers actually want.”

– Michael Brenner