Capturing the attention and loyalty of your audience requires more than just a scroll-stopping image. It demands a deep understanding of what your followers truly seek in their social media feeds. So, ask yourself this: What sparks genuine engagement? What creates a sense of community? What makes people trust your… Read More »What your company’s followers want to find in their social media feeds
The Marketing Robin’s Blog
If anyone ever tells you that email marketing is dead, they’re probably doing something wrong. Email marketing is in fact alive and kicking, and remains a vital part of any marketing strategy for any kind of business. It’s a strong channel for customer retention, lead nurturing, and direct communication with… Read More »5 Reasons why email marketing is NOT dead
Ever went on LinkedIn and felt like it’s a brag-fest? Everyone is celebrating achievements and milestones: The latest award, the new offices, a well-deserved promotion. It’s boring. I mean, it’s good to celebrate success — and I’m happy when I see friends advance — but, is that all one can do on LinkedIn?
Have you ever noticed how certain words seem to appear repeatedly in the messaging of many brands? They are words that lack originality, say nothing at all about the brand, and sound so obvious, that one can’t help but ignore them. Before we dive into the specifics, let’s clarify what… Read More »The 3 words you should ditch from your brand messaging
Internal newsletters are a powerful tool to communicate with employees across your organisation. But the problem is, that many employees don’t pay attention to them. And they’re not the ones to blame.
Do you ever find yourself staring at a blank screen, unsure of how to begin your next blog post? Do you already know what you want to convey to your audience, but struggle to articulate your ideas in an organised way? I know that feeling. I’ve been writing blog posts… Read More »How to write a blog post, step by step
If your potential customers can’t find you, you don’t exist. That’s why it’s important to optimise every piece of content you create for your blog or website. This way, you’ll increase the chances of being found by that customer who’s looking for what you’re offering.
Getting the right people interested in working for your company is the same as finding the right clients to do business with. It’s all about relationships.
It’s no secret that social proof is a powerful marketing tool that can influence your potential customers’ purchasing decisions.
Having a high follower count means nothing if those followers don’t engage with your content — or, even worse, they would never be your potential customers. This is how you can get rid of them.