You might think that having a large number of Instagram followers is the key to success. After all, it gives the impression that you’re popular and people like you.
But this is just a vanity metric. Having a high follower count means nothing if those followers don’t engage with your content — or, even worse, they would never be your potential customers.
Engagement rate — the key to a successful Instagram account
Quality over quantity. This is Instagram’s algorithms’ mantra. They favour engagement, the interactions your followers have with your brand. The more your Instagram followers engage with your content, the more visibility you’ll get.
Engagement = (Likes + Comments + Shares + Saves) ÷ (Your total number of followers) x 100
So, if your posts aren’t getting enough likes, comments, and shares, Instagram won’t show them to your real audience (reach). And we all know what this means.
This is why focusing on growing your account with low-quality followers (fake or bots) only and posting low-quality content is a terrible idea.
Fewer followers, more engagement
Now that we know this, what can you do to increase your engagement rate? You could create engagement oriented content; but let’s be honest, it’s almost impossible to bring back to life all those ghost followers, specially if most of them are bots or inactive accounts.
So, the only thing you can do is to get rid of all those followers that are a burden for your business.
But, how can you do that? How can you identify the “good” profiles from the “bad” ones?
Here’s the good news:
You can delete your inactive Instagram followers easily
Cleand.io is a tool that analyses your Instagram account without any login details, and uses AI to accurately identify the followers that are a burden for your business.
It takes into consideration different factors, and gives each Instagram follower a rating. Having a high following ratio, not having a profile pic, or having toxic words in their bio lower the rating of these profiles.
Once Cleand.io has done its job, you will receive a list with all your followers and their rating, as well as some guidelines to understand which followers you should delete.
Now, what happens if you have thousands of followers to remove? Doing this manually is an extremely tedious task, that’s why Cleand.io can help you out with this in just a few clicks.
Your account is healthy, now what?
Congrats! You finally have a healthy Instagram account with quality followers, and your engagement rate has skyrocketed! Now it’s time to focus on creating valuable, engaging content that resonates with your real audience, and continue growing your account.
Because when you create content that serves your audience, you will automatically attract new real followers interested in your content and your brand. And, guess what? These followers are the ones that will eventually buy from you.