Social Media

scrolling feed

What your company’s followers want to find in their social media feeds

Capturing the attention and loyalty of your audience requires more than just a scroll-stopping image. It demands a deep understanding of what your followers truly seek in their social media feeds. So, ask yourself this: What sparks genuine engagement? What creates a sense of community? What makes people trust your… Read More »What your company’s followers want to find in their social media feeds

Curse of knowledge

How to break the curse of knowledge and write an effective copy for your clients or customers

Have you ever called an IT technician and felt frustrated because you didn’t understand a word of what he explained, even though he was speaking the same language as you? Or maybe you have experienced something similar when dealing with a different professional, and had to ask Google for answers.… Read More »How to break the curse of knowledge and write an effective copy for your clients or customers