Have you ever noticed how certain words seem to appear repeatedly in the messaging of many brands? They are words that lack originality, say nothing at all about the brand, and sound so obvious, that one can’t help but ignore them. Before we dive into the specifics, let’s clarify what… Read More »The 3 words you should ditch from your brand messaging
When we found out that our favourite pizzeria opened a new restaurant in exactly 650 meters away from our place, we were over the moon. Not only could we walk it whenever we wanted, but would also get a warmer pizza if we chose delivery. Well, that’s what we thought.