Recruiting? Avoid these mistakes in your job ads if you want to hire the right people
Getting the right people interested in working for your company is the same as finding the right clients to do business with. It’s all about relationships.
Marketing
The power of testimonials — How to get meaningful feedback for your website
It’s no secret that social proof is a powerful marketing tool that can influence your potential customers’ purchasing decisions.
How to write content for each stage of the customer journey
I always mention how important it is to know who we’re talking to before writing any piece of copy. Who’s that reader/customer? And how aware are they about the solutions you’re offering? Understanding at what stage in their customer journey are will help us write a successful message.
When your clients don’t see any value beyond the price tag
Heat, sun, noise, sand, people sitting less than a metre away from you… A morning on the beach with my family in the 1990’, somewhere in the Costa Brava. Hell on earth. “Aguaaaaa!! Agüita fresca!! Coca-Cola, Cerveza, Fanta!!! Aguaaaaa….!!!!” A man carrying cold drinks on his back was walking towards… Read More »When your clients don’t see any value beyond the price tag
