Why do we pay attention to some brands, and ignore others? Think about this for a moment: today, more than ever, brands are constantly talking — on our social media feeds, in our inboxes, or the in news we read. But you will agree with me that, sometimes, the noise… Read More »Five mistakes businesses make with their brand voice
Are you new at blogging? Do you want to write about your hobbies, work/business, or just about your life; but when you put your fingers on the keyboard, don’t know where to start from?
You may think that writing a good blog post is about knowing about the subject, structuring the ideas and having excellent copywriting skills, right? Well, there’s an equally important skill that many forget: It’s the ability to FOCUS on the task.
I’m sure it has happened to you more than once. You are about to start writing an email, or your next social media post, or a blog article. You open a text editor, you put your hands over your keyboard and, all of a sudden you go blank.
“What content shall I post on the social media channels of my business?” You may wonder quite often. I know, sometimes it’s not easy to decide it. What do you do on those occasions? I’m sure this situation is familiar to you – You open your product catalogue, pick an… Read More »How to make your social media audience buy from you without telling them to buy