Have you ever noticed how certain words seem to appear repeatedly in the messaging of many brands? They are words that lack originality, say nothing at all about the brand, and sound so obvious, that one can’t help but ignore them. Before we dive into the specifics, let’s clarify what… Read More »The 3 words you should ditch from your brand messaging
Internal newsletters are a powerful tool to communicate with employees across your organisation. But the problem is, that many employees don’t pay attention to them. And they’re not the ones to blame.
Do you ever find yourself staring at a blank screen, unsure of how to begin your next blog post? Do you already know what you want to convey to your audience, but struggle to articulate your ideas in an organised way? I know that feeling. I’ve been writing blog posts… Read More »How to write a blog post, step by step
If your potential customers can’t find you, you don’t exist. That’s why it’s important to optimise every piece of content you create for your blog or website. This way, you’ll increase the chances of being found by that customer who’s looking for what you’re offering.
Getting the right people interested in working for your company is the same as finding the right clients to do business with. It’s all about relationships.
If you think the ‘About us’ page of your company website should be about your company, I have bad news for you. I know what you’re thinking: “Wait, what?! If it’s not about my company, then, who is it supposed to be about? It’s called ‘About us’ for a reason!”… Read More »6 questions the ‘about us’ page of your business should answer
Why do we pay attention to some brands, and ignore others? Think about this for a moment: today, more than ever, brands are constantly talking — on our social media feeds, in our inboxes, or the in news we read. But you will agree with me that, sometimes, the noise… Read More »Five mistakes businesses make with their brand voice
Are you new at blogging? Do you want to write about your hobbies, work/business, or just about your life; but when you put your fingers on the keyboard, don’t know where to start from?
I always mention how important it is to know who we’re talking to before writing any piece of copy. Who’s that reader/customer? And how aware are they about the solutions you’re offering? Understanding at what stage in their customer journey are will help us write a successful message.