Copywriting

Writing Tips: How to Get Your Audience to Read Any Kind of Text – Long or Short

I recently wrote a Facebook ad for a client. She seemed happy with it; she liked the attractive visuals and the catchy title. Still, I sensed she was holding something back. “Shall we go ahead with it?” I nudged. She paused, head tilted. And the replied: “Isn’t the text too… Read More »Writing Tips: How to Get Your Audience to Read Any Kind of Text – Long or Short

Curse of knowledge

How to break the curse of knowledge and write an effective copy for your clients or customers

Have you ever called an IT technician and felt frustrated because you didn’t understand a word of what he explained, even though he was speaking the same language as you? Or maybe you have experienced something similar when dealing with a different professional, and had to ask Google for answers.… Read More »How to break the curse of knowledge and write an effective copy for your clients or customers

negative language in advertising

“We don’t lock you in a contract”​ – Why negative language is not a good idea in advertising

I don’t know about you, but every time I see this billboard I get a bad vibe. Let me explain why: Let’s start from the fact that our minds work in mysterious ways. Sometimes we are aware of it, but most of the times, we’re not. What happens is, that… Read More »“We don’t lock you in a contract”​ – Why negative language is not a good idea in advertising

How to make your social media audience buy from you without telling them to buy

“What content shall I post on the social media channels of my business?” You may wonder quite often. I know, sometimes it’s not easy to decide it. What do you do on those occasions? I’m sure this situation is familiar to you – You open your product catalogue, pick an… Read More »How to make your social media audience buy from you without telling them to buy