Capturing the attention and loyalty of your audience requires more than just a scroll-stopping image. It demands a deep understanding of what your followers truly seek in their social media feeds. So, ask yourself this: What sparks genuine engagement? What creates a sense of community? What makes people trust your… Read More »What your company’s followers want to find in their social media feeds
Ever went on LinkedIn and felt like it’s a brag-fest? Everyone is celebrating achievements and milestones: The latest award, the new offices, a well-deserved promotion. It’s boring. I mean, it’s good to celebrate success — and I’m happy when I see friends advance — but, is that all one can do on LinkedIn?
It’s no secret that social proof is a powerful marketing tool that can influence your potential customers’ purchasing decisions.
In this post, I will show you some ways to make your social media content more engaging, connect with your audience and increase your sales. Let’s go!
I always mention how important it is to know who we’re talking to before writing any piece of copy. Who’s that reader/customer? And how aware are they about the solutions you’re offering? Understanding at what stage in their customer journey are will help us write a successful message.
I recently wrote a Facebook ad for a client. She seemed happy with it; she liked the attractive visuals and the catchy title. Still, I sensed she was holding something back. “Shall we go ahead with it?” I nudged. She paused, head tilted. And the replied: “Isn’t the text too… Read More »Writing Tips: How to Get Your Audience to Read Any Kind of Text – Long or Short
Have you ever called an IT technician and felt frustrated because you didn’t understand a word of what he explained, even though he was speaking the same language as you? Or maybe you have experienced something similar when dealing with a different professional, and had to ask Google for answers.… Read More »How to break the curse of knowledge and write an effective copy for your clients or customers
I’m sure it has happened to you more than once. You are about to start writing an email, or your next social media post, or a blog article. You open a text editor, you put your hands over your keyboard and, all of a sudden you go blank.
Are you one of the many small business owners and freelancers that want to promote their products and services on social media, and have no choice but to do everything themselves, including design? This is your lucky day.