The power of testimonials — How to get meaningful feedback for your website
It’s no secret that social proof is a powerful marketing tool that can influence your potential customers’ purchasing decisions.
Web copywriting
6 questions the ‘about us’ page of your business should answer
If you think the ‘About us’ page of your company website should be about your company, I have bad news for you. I know what you’re thinking: “Wait, what?! If it’s not about my company, then, who is it supposed to be about? It’s called ‘About us’ for a reason!”… Read More »6 questions the ‘about us’ page of your business should answer
How to write content for each stage of the customer journey
I always mention how important it is to know who we’re talking to before writing any piece of copy. Who’s that reader/customer? And how aware are they about the solutions you’re offering? Understanding at what stage in their customer journey are will help us write a successful message.
Writing Tips: How to Get Your Audience to Read Any Kind of Text – Long or Short
I recently wrote a Facebook ad for a client. She seemed happy with it; she liked the attractive visuals and the catchy title. Still, I sensed she was holding something back. “Shall we go ahead with it?” I nudged. She paused, head tilted. And the replied: “Isn’t the text too… Read More »Writing Tips: How to Get Your Audience to Read Any Kind of Text – Long or Short
How to break the curse of knowledge and write an effective copy for your clients or customers
Have you ever called an IT technician and felt frustrated because you didn’t understand a word of what he explained, even though he was speaking the same language as you? Or maybe you have experienced something similar when dealing with a different professional, and had to ask Google for answers.… Read More »How to break the curse of knowledge and write an effective copy for your clients or customers