If you think the ‘About us’ page of your company website should be about your company, I have bad news for you. I know what you’re thinking: “Wait, what?! If it’s not about my company, then, who is it supposed to be about? It’s called ‘About us’ for a reason!”… Read More »6 questions the ‘about us’ page of your business should answer
Why do we pay attention to some brands, and ignore others? Think about this for a moment: today, more than ever, brands are constantly talking — on our social media feeds, in our inboxes, or the in news we read. But you will agree with me that, sometimes, the noise… Read More »Five mistakes businesses make with their brand voice
Are you new at blogging? Do you want to write about your hobbies, work/business, or just about your life; but when you put your fingers on the keyboard, don’t know where to start from?
I always mention how important it is to know who we’re talking to before writing any piece of copy. Who’s that reader/customer? And how aware are they about the solutions you’re offering? Understanding at what stage in their customer journey are will help us write a successful message.
Heat, sun, noise, sand, people sitting less than a metre away from you… A morning on the beach with my family in the 1990’, somewhere in the Costa Brava. Hell on earth. “Aguaaaaa!! Agüita fresca!! Coca-Cola, Cerveza, Fanta!!! Aguaaaaa….!!!!” A man carrying cold drinks on his back was walking towards… Read More »When your clients don’t see any value beyond the price tag
I had an iPhone 7 plus, bought in September 2017 (yep, that’s a while ago). It looked like new. If you saw it, you would say it just came out of the shop. The battery was still in very decent condition, and the overall performance was great. But I felt… Read More »How I sold my old iPhone using Copywriting techniques
When we found out that our favourite pizzeria opened a new restaurant in exactly 650 meters away from our place, we were over the moon. Not only could we walk it whenever we wanted, but would also get a warmer pizza if we chose delivery. Well, that’s what we thought.
I recently wrote a Facebook ad for a client. She seemed happy with it; she liked the attractive visuals and the catchy title. Still, I sensed she was holding something back. “Shall we go ahead with it?” I nudged. She paused, head tilted. And the replied: “Isn’t the text too… Read More »Writing Tips: How to Get Your Audience to Read Any Kind of Text – Long or Short
You may think that writing a good blog post is about knowing about the subject, structuring the ideas and having excellent copywriting skills, right? Well, there’s an equally important skill that many forget: It’s the ability to FOCUS on the task.
Words have incredible power, and those who can skillfully chain them have the key to press the button in people’s minds that says “do it.” This is the art of persuasion, and it’s what copywriters do every day. From social media ads to strategic signs in shops, we use the… Read More »The man who legally scammed thousands with the power of words.
