Advertising

negative language in advertising

“We don’t lock you in a contract”​ – Why negative language is not a good idea in advertising

I don’t know about you, but every time I see this billboard I get a bad vibe. Let me explain why: Let’s start from the fact that our minds work in mysterious ways. Sometimes we are aware of it, but most of the times, we’re not. What happens is, that… Read More »“We don’t lock you in a contract”​ – Why negative language is not a good idea in advertising